A simple process to identify weaknesses in the sales process and drive rapid change that has driven success for thousands of reps at some of the biggest companies on the planet.
Map out the factors involved: Behavior, Individuals, Processes, Systems, and You.
You can't effectively drive change until you understand
What Good Looks Like.
To accelerate success, you have to effectively Define, Document, Demonstrate, & Deliberately Practice.
BIPSY is a comprehensive approach to diagnosing issues with sales performance.
This methodology helps leaders identify root causes of performance issues so you can create targeted improvement plans.
What are the activities metrics currently taking place through the rep's sales cycle?
How is the rep doing as a person, and are life issues getting in the way?
What systems, tools, and training are in place to help with the behavior?
What is their proficiency in executing sales tasks?
How has your performance as a leader impacted the rep's ability to be successful?
Too often we only focus on what is broken, and never take the time to identify What Good Looks Like.
WGLL focuses on studying and replicating success within the sales team.
This approach ensures that improvement efforts are grounded in proven, successful techniques likely already present in the organization.
Who on the team is getting the success we're looking for on the metric we want to improve?
What are the patterns on the ways they run their processes and their day that sets them up for success?
What does a successful sales motion look like, and what are the blockers that are keeping the rep from achieving these results?
The D4 method implements WGLL findings across the organization.
By following this method, organizations can systematically improve their sales processes and outcomes, transforming their sales culture and performance.
Establish clear standards and success metrics based on WGLL analysis.
Create reference guides, scorecards, and checklists that reps can reference when they are in the thick of things.
Develop training materials and best practice libraries so reps can immerse themselves in successful behaviors.
Implement coaching and practice routines to reinforce skills through consistent repitition.
Whether in-person of self-paced, all our training modules include the following:
From diagnosing problems on your team and running interviews to building playbooks and running 1:1's, Sales Leadership Accelerator has over 9 hours of specific, actionable tips & tricks to help you run a successful team.
Sales is hard. It takes courage, stamina, determination, and sheer will. SLA's 11 (and counting!) Sales modules will help your reps get in the right headspace, think like a buyer, handle objections, nail the close, and stay on top of the process along the way.
Many of the modules come with templates for use in your day-to-day efforts, including 1:1 templates, checklists for diagnosing pipeline problems, hiring guides, coaching plans, and much more!
Each of the lessons below are specifically-designed to accelerate your skills so you can put them to work immediately for your team.
SLA was the key to me having a foundational framework that I still use today. Using metrics to diagnose issues and having the tools to create achievable plans that the AE owns has been a staple of my success.
Overall, I came out of the course way more confident and prepared in my role and have found continued success with my reps ever since.
Hard to say what was my biggest take away from Kevin's course, there was a lot. Kevin provides a ton of actionable things throughout the course.
In my experience, many similar courses give the "textbook" solution whereas KD comes with real-world experience on how to improve yourself and your team.
I highly recommend SLA training! It really helped me understand the right way to be a leader and give me confidence in leading my team.
The 1:1 structure it taught me has definitely benefited my team, and the hiring class helped make sure I was asking the right questions in interviews.
KD is an engaging teacher & classes were fun to attend! I also made lifelong connections in my cohort class that have been an amazing sounding board.
Out of all the training, courses, and coaches I've done in my career, nothing even comes close to the ROI.
I took actionable steps to not only achieve 117% of goal, but get promoted into second-line management.
I now oversee a team of 34 people and frequently refer to my SLA lessons with the four managers I lead.
KD is always awesome, but this course was especially great.
It helped affirm the right motions and behaviors for me as a VP and put into perspective things I knew, but didn't have a clear way to build and execute.
I highly recommend this course!!
SLA has great content that is tactical and very applicable to any sales organization.
I really appreciated KD sharing his many templates, which not only help reinforce what he was sharing, but will definitely enable attendees to 'hit the ground' running and make an immediate impact.
KD's sessions were extremely engaging and fun - highly recommend!
KD was simply amazing! The content AND the delivery were top notch.
Excellent course! One of the best I've ever attend. This is a must-take for any sales leader.
KD has a wealth of knowledge to share, and his SLA courses are the best place to get it.
SLA was the key to me having a foundational framework that I still use today. Using metrics to diagnose issues and having the tools to create achievable plans that the AE owns has been a staple of my success.
Overall, I came out of the course way more confident and prepared in my role and have found continued success with my reps ever since.
Hard to say what was my biggest take away from Kevin's course, there was a lot. Kevin provides a ton of actionable things throughout the course.
In my experience, many similar courses give the "textbook" solution whereas KD comes with real-world experience on how to improve yourself and your team.
I highly recommend SLA training! It really helped me understand the right way to be a leader and give me confidence in leading my team.
The 1:1 structure it taught me has definitely benefited my team, and the hiring class helped make sure I was asking the right questions in interviews.
KD is an engaging teacher & classes were fun to attend! I also made lifelong connections in my cohort class that have been an amazing sounding board.
Out of all the training, courses, and coaches I've done in my career, nothing even comes close to the ROI.
I took actionable steps to not only achieve 117% of goal, but get promoted into second-line management.
I now oversee a team of 34 people and frequently refer to my SLA lessons with the four managers I lead.
KD is always awesome, but this course was especially great.
It helped affirm the right motions and behaviors for me as a VP and put into perspective things I knew, but didn't have a clear way to build and execute.
I highly recommend this course!!
SLA has great content that is tactical and very applicable to any sales organization.
I really appreciated KD sharing his many templates, which not only help reinforce what he was sharing, but will definitely enable attendees to 'hit the ground' running and make an immediate impact.
KD's sessions were extremely engaging and fun - highly recommend!
KD was simply amazing! The content AND the delivery were top notch.
Excellent course! One of the best I've ever attend. This is a must-take for any sales leader.
KD has a wealth of knowledge to share, and his SLA courses are the best place to get it.
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